WildEarth is using NFTs and live-streaming technology to protect a number of endangered species in South Africa.
Sponsors will be able to mint their NFTs and watch the animals live on TV through an interactive experience.
Due to its global reach, WildEarth is already a step forward. With five million monthly viewers, WildEarth's TV channel is one of the world's largest broadcasters on platforms like Roku, DStv Africa, Amazon, iOS, Android, Plex, Bolt, Huawei, Xumo, Samsung+, Sling, LG+, Zeasn, and others.
Nature and animal welfare are already important concerns to the audience.
The combination is perfect in many ways. Animal welfare issues are already a concern for viewers of WildEarth.
They will be more motivated to help after watching a television show about animals. A cost-effective, environmentally friendly solution for this is provided by NFT minting.
The idea behind the animal NFT initiative is brilliant and simple. The custodian of the habitat who has the responsibility of protecting the animal receives 40% of the sale of the NFT. The custodian receives 8% of both primary and secondary sales in local currency.
Since the custodians are experienced and passionate about the habitat, this is a very efficient method of transferring. Given the differences in habitats and species, standardized approaches will not work.
In addition to the animal's picture, its registry ID, and some other information, each NFT also contains a NFT code. There are different types of NFT collections for each kind of animal.
WildEarth will mint another NFT for every one minted, and store this NFT in treasury for sale in the secondary market. The habitat custodians need a regular revenue stream to remain viable.
With its nature-based programming, WildEarth connects people with nature. NFTs are taking this one step further by allowing animal owners to stream their animals and make direct contact with habitat custodians to form organic groups that are interested in helping the environment and animals.
Live streaming is another feature that is important to WildEarth, as it is what people want in the age of Web 3.0. This connection is more emotional and 'live' than the traditional approach.
Having access to a live animal that they don’t really 'own,' but that is certainly available for them, will be appealing to nature lovers.
Through a mobile application, all NFT owners will have access to videos, stills, details, anecdotes, and the movement of their animals over time.
Compared to other chains like Bitcoin or Ethereum, the Polygon blockchain of WildEarth is extremely low-carbon.
For 120 MATIC (roughly equivalent to $200, though prices fluctuate), you can mint NFTs of all animal collections, and you can do so directly from your Metamask or WalletConnect wallet.
NFTs can be minted in each wallet up to a maximum of 10 NFTs per collection. There is a limited minting window, and supply and demand are matched in terms of how many are created (120 MATIC). Therefore, even the NFT minting process prevents waste and price arbitrage.