Splinterlands, a developer of fantasy collectible cards games, announced a partnership with Warner Music Group.
In collaboration with WMG artists, the two companies will develop and produce play-to-earn arcade-style blockchain games.
As previously announced, WMG has entered the nonfungible token (NFT) metaverse through a partnership with The Sandbox to provide artists with another outlet through which to engage their fans. WMG's chief digital officer and executive vice president of business development, Oana Ruxandra, said in a statement:
“Splinterlands offers us the opportunity to develop custom tokenized games that will unlock new revenue streams for our artists and elevate the role of fandom and community.”
Record labels owned by WMG include Atlantic Records, Warner Records, Elektra and Parlophone.
In a recent earnings call, Warner Music Group CEO Steve Cooper stated, "Web3 represents a promising future for the music business that will help our artists reach millions of new fans in interesting and innovative ways."
In the meantime, Jesse ("Aggroed") Reich, the company's co-founder and CEO, said, "The WMG partnership is great for us, and I look forward to furthering collaboration across gaming, music, crypto, NFTs, and DeFi."
Splitterlands is a blockchain game company founded in 2018 that produces the same-named game. With the Hive blockchain, all transactions are documented by the game's one-to-one skill battling.
A recent milestone has been reached with 1 billion battles completed by the game's 1.8 million registered users, including 450,000 daily players.
Blockchain games, according to DappRadar, account for half of the entire blockchain industry's usage, leading them to be a key component to the future of both gaming and crypto.
The aim of play-to-earn games is to give players control back by leveraging blockchain technology in order to reward them with rewards, such as NFTs, that are of real-world value. All items earned in the game can be traded, sold, or leased.