Peer-to-peer exchange Redeeem has integrated with identity verification provider Persona as a secondary option to Civic to help users verify their identity faster. As part of our Anti-Money Laundering (AML) policy at Redeeem, we implemented strict Know Your Customer (KYC) rules for users once they reach certain trading limits. Go to the Limits page to see your exact volume and KYC limits, that vary by country. Gift card sellers are strongly encouraged to complete KYC to improve their reputation scores on the platform and unlock the ability to sell higher volume cards, and at higher discounts. Our volume and discount requirements help reduce fraud on the platform to prevent newbies from getting into disputes. Persona uses an online biometric identity verification app to verify your document in minutes with a patent-pending "liveness check" that you can perform on any web browser connected to a camera. Thousands of different document types are accepted, and their Privacy Policy follows the GDPR, EU-U.S. and Swiss-U.S. Privacy Shield Frameworks to ensure your data is protected. Persona's coverage spans across 190+ countries and is available in 18 different languages to support international customers. Verify your identity with Persona in minutes on the Redeeem website to test out the new integration. On January 28, Persona announced they had raised a $17.5 million Series A round of funding led by Coatue and First Round Capital. The founders are Rick Song and Charles Yeh, former engineers from Square and Dropbox (respectively) who started Persona after seeing all the problems big corporations were having with customer and employee data breaches. Persona is headquartered in San Francisco, CA.