As of Thursday, certain Twitter users will be able to upload NFTs as their profile pictures by importing them from their crypto wallets.
Currently, the service can only be accessed by those who subscribe to Twitter Blue, the company's subscription service for Labs. Besides iOS users, Twitter says Android and web users will also be able to see when users change their profile photos to NFTs.
Essentially, NFTs are nothing more than blockchain-based deeds of ownership that are linked to both physical and digital items, such as profile picture avatars, which have become very popular among the tech crowd as well as celebrities and athletes on social media platforms.
Twitter describes the new feature in a release, which utilizes NFT marketplace OpenSea's API, as being displayed in a soft hexagon on all surfaces where your avatar appears. People can tap the hexagon to learn more about the work, its collection and provenance.
Twitter also released a video with raunchy music that showed users changing their avatars to their NFTs to start their day
Twitter's spokesperson said the company is limiting the release to Blue subscribers for now so that it can get feedback on the NFT functionality and update when necessary.
Various wallets such as MetaMask, Rainbow, and Coinbase, can be used to connect Twitter Blue with NFTs. Twitter's Blue service offers a set of premium features for $2.99/month in the U.S.
The tech giant has recently decided to prioritize crypto–including Bitcoin payments and NFTs–across its products. Thursday's announcement highlights that decision.
Since many crypto users are very active on Twitter, this new feature should boost subscriber numbers for Blue. Ultimately, this could lead to new revenue for the company.
Tech giants like Twitter and Facebook don't just bet big on NFTs and metaverses. Facebook, which recently renamed itself Meta, is reportedly working on its own NFT marketplace.