Troika Media Group, Inc. (Nasdaq: TRKA), a brand consultancy and marketing innovations company, announced the launch of its first native mobile app on iOS this week called NFT 360.
The app will serve as a resource to inform curious users about cryptocurrency, non-fungible tokens (NFTs) and other emerging digital assets in the metaverse in a friendly and risk-free way, as well as how Troika can help position brands and create new digital revenue streams.
“The first step of any crypto transformation we perform with clients is always education,” said Kyle Hill, Head of Digital Assets at Troika. “NFT 360 is the first of many resources and apps in the pipeline that will help introduce global brands to cryptocurrency and NFTs.”
Troika’s launch in the App Store represents the continued pursuit of providing the most effective products and services that drive value to brands in media, sports, entertainment and cryptocurrencies. By acting as a resource for companies seeking to drive increased business value, Troika intends to be the emerging expert on all things crypto and NFT for its clients.
Non-fungible tokens (NFTs) seem to have exploded out of NBA TopShot into many other industries such art, music, collectibles, esports and games, just to name a few, and even today Louis Vuitton announced a collaboration with Beeple to launch an NFT video game.
Some experts say they’re a bubble poised to pop, like the dotcom craze or Beanie Babies, while others believe NFTs are the mobile app of Web 3.0 and will change the investing world forever.
A non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies digital authenticity. The key holder of the NFT owns the rights to the underlying items which can be anything from photos, videos, audio, and other types of digital files. Some NFTs are even backed by physical items in the real world.
Troika plans to release a native Android version of the app in the near future, as well as a mobile app for their NFT exchange, Redeeem.