One in Ten Americans Invest in Crypto: Survey
Eleven percent of American households now own cryptocurrency, which shows that cryptocurrency adoption is picking up in the world’s largest economy.

Eleven percent of American households now own cryptocurrency, which shows that cryptocurrency adoption is picking up in the world’s largest economy.
A recent poll conducted by CNBC found that 5,530 respondents gave different reasons for why they invested.
Investors' Demographics;
The percentage of men investing in cryptocurrencies is greater than that of women (16% compared to 7%). The same applies to all races and ethnicities.
Younger and middle-aged investors are more likely to invest in cryptocurrency than older investors (15% of 18-34-year-olds, 11% of 35-64-year-olds, 4% of 65+ year-olds).
The popularity of cryptocurrency was only a factor that encouraged 3% of investors to invest.
Investments in cryptocurrency are primarily motivated by longer-term growth potential (60%), quickly-growing potential (44%), ease of doing their own things (33%), and excitement (26%).
Half of the crypto investors started investing within the past year, and most use mobile apps or self-service websites to do their trading (65%) or (23%) respectively.
The continued rise of cryptocurrency is not well received by all. Less than half (44%) of the general public do not know where bitcoin will be at the end of 2021 (21% expect it to be higher, 14% expect it to be about where it is now, and 14% expect it to be lower).
Nearly half (45%) of the respondents say crypto assets are a high-risk investment (31% moderate, 6% low, and 9% none).
While some see cryptocurrency as a short-term investment opportunity, young people believe it will provide them with the greatest return in 12 months (21% of 18-34, 13% of 35-64, and 3% of 65+).
New investors are more optimistic about cryptocurrency than those who began investing before 2019. About one-third of new investors (36%) believe Bitcoin's price will be higher than it is now, compared with 20% of people who have already invested.
Two-thirds of Blacks (19%) believe that cryptocurrency presents no risks (six percent of whites, thirteen percent of Hispanics, eight percent of Asians). Almost two-thirds (63%) of older people think cryptocurrency is high risk (29% of 18-34, 46% of 35-64).
Inflation;
In the meantime, investors based in the United States believe inflation will most impact their personal finances in the next 12 months (20%). Despite this, most investors (54%) say there has been no change in their investment strategy.
18% of investors say they have changed their strategy because of the pandemic, while 16% say they are investing less aggressively.
Social Media Influence;
Social media has become an increasingly important factor in investors' investment behavior, as has technology in general.
Social media is credited by over one in ten (12%) respondents with introducing them to investing. However, young investors have been more affected by the rise of social media.
Among those aged 35-64, 3% reported learning about investing via social media. Among those over 65, only 1% agreed.