Japanese mobile gaming company taps into NFTs

The home of NBA Top Shot is also the new home of the leading Japanese mobile game and app publisher.

Japanese mobile gaming company taps into NFTs

Flow blockchain, which is also the home of NBA Top Shot and other upcoming NFT platforms, is the new home of the leading Japanese mobile game and app publisher, Mixi.

Mixi was the largest social network in Japan, launched in 2004, and gained millions of users over the years. As Facebook gained traction in the country, Mixi faded, but the firm refashioned itself as a mobile app publisher.

Monster Strike, the company's crown jewel, is a popular mobile role-playing and puzzle game that debuted in 2013 and has grossed more than $9 billion. A total of 55 million players have taken part during that time and even an anime series and movie have been made.

Despite its popularity in Japan, Monster Strike's English version failed to find an audience globally and shut down in 2017.

Mixi also publishes other mobile apps and games, and it launched Tipstar recently, a sportsbook where users can wager against their friends.

Roham Gharegozlou, CEO of Dapper Labs, the company behind Flow, claims that Mixi has outlined an "epic NFT strategy." The release also mentions that Mixi will launch NFT experiences intended for Japanese consumers.

Following years of declining returns, Mixi's fortunes are changing, with its fiscal year 2021 marking its first increase in sales and profits in five years. Among the successes, Mixi mentioned Tipstar's release and increased use of other apps, as well as collaborations with anime properties such as "Neon Genesis Evangelion" and "Attack on Titan."

Over the course of 2021, the global NFT market increased by more than $10 billion in total trading volume across marketplaces, according to DappRadar.

NFTs serve as receipts for unique digital items, such as images, videos, and interactive video games.