Gary Vaynerchuk sells $1.2 million of drawings at Christie's auction

Gary Vaynerchuk sold five drawings for a combined $1.2 million at a Christie’s auction last week.

Gary Vaynerchuk sells $1.2 million of drawings at Christie's auction

Gary Vaynerchuk, better known to the social media world as @garyvee, sold five drawings for a combined $1.2 million at a Christie’s auction last week.

The drawings — Tremendous Tiger, Gratitude Gorilla, Empathetic Elephant, “Diamond Hands” Hen and “You’re Gonna Die” Fly — are part of a larger collection of the serial entrepreneur’s VeeFriends NFT project that went on sale on Friday, October 1.

The website describes VeeFriends as “a project around meaningful intellectual property and extraordinary community." The VeeFriends collection is comprised of 10,255 character nonfungible tokens on the Ethereum blockchain.

The collection is comprised of 10,255 character NFTs. Vaynerchuk tweeted about his auction with a photo of his drawings. While most of Christie’s NFT auctions involve minted NFTs, these five artworks were hand-drawn by Gary Vee himself.

“It feels like an out-of-body-experience,” Vaynerchuk told CNBC. “I view myself as a very creative and artistic person, but this is way bigger than me, It represents a paradigm shift and the consumer is intrigued.”

Vaynerchuk has always been at the forefront of business and technology. Christie’s describes the serial entrepreneur as “one of the leading global minds on what’s next in culture, relevance, and the internet.” He has also spent a lifetime around collectibles, antiques, and sports cards.

Combining both fields was as natural a move for Vaynerchuk as it could have been for anyone else. Add these factors to the growing consumer interest in NFTs, and it’s no wonder Vaynerchuk’s drawings were able to demand such a high price.

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients.