FarmVille creators plan to release first NFT game

Zynga announced that it plans to launch its first blockchain-based and NFT-based games this year.

FarmVille creators plan to release first NFT game

Zynga, the San Francisco-based company best known for its FarmVille and CSR Racing series, announced that it plans to launch its first blockchain-based and NFT-based games this year.

Earlier this year, the game studio made waves in the crypto world when Matt Wolf was appointed as the company's Vice President of Blockchain Gaming.

In addition, Zynga plans to increase its current blockchain gaming staff from 15 to anywhere up to 100 by the end of 2022.

A $12.7 billion dollar acquisition deal by Grand Theft Auto Publisher Take-Two Interactive could also happen soon. It would close in the first quarter of 2023.

Wolf told Axios that it "doesn't make sense" to begin adding NFTs into existing games like FarmVille right away.

According to him, players can expect the new games to be similar to Mafia Wars, an online game that was once popular, but no longer exists, and where players assumed the roles of gangsters and built up their crime families.

Many other traditional gaming companies have taken a more cautious approach when it comes to blockchain-based gaming. The hesitation among gaming studios has often been a result of angry gamers backlashing against cryptocurrency-related features.

NFTs have made some gamers feel that companies are just trying to squeeze more money out of their customers.

A lesson Wolf seems to have learned after witnessing internal protests against the technology at other gaming companies like EA and Ubisoft is that it's the company's game developers' choice whether to join NFT plans or not.

Despite the criticism, Wolf sees NFTs and blockchain technology as the logical next step for Zynga, as tokenized systems create new and more realistic ways of defining value, ownership, and wealth creation for gamers.

"Our goal is to increase Zynga's audience reach and drive stronger engagement and retention through an integrated experience that allows players to become owners in their gaming journey," he concluded.

Wolf told the New York Times that he is acutely aware of the challenges facing games based on NFTs:

"It really is all about community, we believe in offering players Play-to-Earn opportunities."