Burger King, a multinational chain of fast-food restaurants, will prize customers with crypto assets along with help from Robinhood, a brokerage and financial services platform.
Fast-food chain Burger King is offering a rewards program called Royal Perks rewards, where customers who spend more than $5 on the app or website can enter to win 20 bitcoins or 200 Ethereum.
The Royal Perks program and the Robinhood crypto account are required for Burger King customers to win crypto prizes.
DOGE will be distributed to the majority of users. Approximately one in ten thousand users will receive ether, while one in one hundred thousand users will receive a complete bitcoin.
By sending an old-fashioned snail mail entry to Burger King, those who wish to enter the promotion without purchasing anything can do so. You can enter if you are over 18 and live anywhere in the U.S. except Hawaii, Nevada and Alaska.
In order to better connect with its online consumers, Burger King has been working to expand its loyalty programs rapidly. The Royal Perks program, for example, allows you to earn crowns for each purchase. You can then use these crowns to get free food and drinks.
Moreover, members can benefit from limited-time-only products as well as free daily perks.
Burger King's Chief Executive Officer, Jose Cil, told investors during the company's earnings call last week that its marketing efforts have failed to deliver results, and that the system will place a stronger emphasis on its digital Royal Perks program.
As members of Burger King's Royal Perks Rewards program will be required to open an account with Robinhood, which gained popularity after the GameStop "meme" stock movement, the company will also receive an increased customer base.
The head of partnerships at Robinhood, Vikram Grover, has stated that Cryptocurrencies have become increasingly important in the last decade.
“In spite of that, many Americans interested in this asset class have no idea where to start or are under the impression that the system isn't designed for them. The goal of this promotion is to reach both a new and existing audience, and help people get their first taste of crypto,’’ he added.