The Pew Research Center conducted a survey of more than ten thousand Americans selected at random by address to determine crypto awareness.
According to the survey, four-fifths of those surveyed (86%) had heard of crypto assets at least a little bit. In a similar survey conducted exclusively in 2015, just 48% of respondents had heard of Bitcoin.
Only 16% of respondents to Pew said they had ever traded crypto or invested in it.
The most recent sample size also shows that less than 10% of respondents have heard "nothing" about crypto.
In addition to providing insight into the different levels of awareness of cryptocurrencies among different groups, Pew's survey methodology similarly examined how income levels, age groups, and gender differed.
Its latest survey confirms a number of long-held assumptions about the profile of crypto investors.
People between 18 and 29 are much more likely to be investing in crypto than those in older age groups, for example. Furthermore, the likelihood of men using cryptocurrencies is double that of women.
The results of the survey also suggest that Americans with higher incomes are more likely to have heard "a lot about crypto" compared with those with middle and lower incomes.
Families with less than $42,000 per year are considered lower-income, those earning up to $125,900 are middle-income, and those earning more than $125,900 are considered upper-income.
Cryptoassets like Bitcoin and Ethereum are enjoying a breakout year this year as more people become aware of them.
Besides the leading assets reaching record highs repeatedly, large business brands are flooding into the space.
Tesla, Square, and Microstrategy are the most notable entrants, each of which converted portions of their treasuries to bitcoin.
A number of household names, including Pizza Hut, Taco Bell, Charmin, Ubisoft, and even Nike, have begun using cryptographically unique digital assets called non-fungible tokens (NFTs).
According to the Pew survey, more Americans are paying attention to the crypto industry than in the past.